AD: Slavisa Savic

Agency: New Moment Y&R

Year: 2016

Belgrade Zoo

Rebranding

In 2016. is 80th birthday of one of the oldest Zoo in the world. I was so glad to be a designer who will rebrand retro identity and new system of signage. The brief was to not change much one of the famous Belgrades icon. Tried to keep retro look, and focus on every single info board.
Belgrade Zoo hides so many wonderful stories, such is the oldest alligator in the world, situated in downtown in medieval fortress, 3 times bombed, and in 1941 animals was set free and run through bombarded Belgrade.
 
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