AD: Slavisa Savic

Agency: New Moment Y&R

Year: 2007

Award: Golden Drum Silver, New media, 2007

Bitef 2007

Theater festival

TASK:
to create attention and present slogan of the festival "This is theater, too"

IDEA:
to produce real-size prompter boxes and put radios inside broadcasting a whispering voice inviting people to come and visit the festival. Prompter boxes were placed around the center of Belgrade

RESULTS:
city buzz, huge PR effect, record sell-out time
 
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