Concept:  Slavisa Savic

AD: Slavisa Savic

Client: City of Belgrade

Year: 2007

Days of Belgrade

City festival

Four giant capital letters that form the word "DAYS" in Serbian were placed in the main pedestrian zone in the city center. The festival lasted four days and every letter represented one day. Each letter was a hot spot andthe initial stood for the type of program for that day. Each letter was readable from both sides and it stood on "two" legs like a gate for pedestrians to walk trough.
 
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