Let's buy domestic

Ministry of Trade of the Republic of Serbia promoted campaign "Let's buy domestic" to increase consumers' awareness about local products with aim to boost local economy. It was very difficult to create a logo that is unique and without any association to any product. So I combined Serbian emblem (cross with 4 quarter of circle) with gift box. Ribbons are in the shape of specific national symbol. Very positive and inviting logo and campaign lasted only one year, until Serbia became a candidate for EU (this type of campaigns are not permitted according to EU laws of free trade)