AD: Slavisa Savic
Client: Belef center
Year: 2007
www.belef.rs
Summer festival
BELEF, Belgrade
Belef festival has a long tradition to revive the cultural content of the summer in the capital, when many cultural institutions are closed. The slogan this year was very demanding and it is hard to translate, but the idea was to focus on the contents of which were mostly international. The world is in Belgrade.
The entire program of two months took place at the Belgrade fortress, which is located in the city center. Wide space fortress demanded a clear signage, guidance and marking points events. Belef promotes unconventional culture and art, and many facilities were hidden in unusual locations. For all these reasons identities looked exactly like this. Strong colors also had the role to turns attention.
The program is divided into five categories, so each color/ hand, representing one. All joined together formed the pinwheel, which received every visitor of Belef festival. The program itself is printed on cardboard that serves as a vase for this beautiful gift.
The entire program of two months took place at the Belgrade fortress, which is located in the city center. Wide space fortress demanded a clear signage, guidance and marking points events. Belef promotes unconventional culture and art, and many facilities were hidden in unusual locations. For all these reasons identities looked exactly like this. Strong colors also had the role to turns attention.
The program is divided into five categories, so each color/ hand, representing one. All joined together formed the pinwheel, which received every visitor of Belef festival. The program itself is printed on cardboard that serves as a vase for this beautiful gift.
