AD: Slavisa Savic

CW: Slavisa Savic

Agency: New Moment Y&R


Client: Red Cross Serbia

Year: 2015

Awards: CannesLion Bronze, Eurobest, GoldenDrum Grand Prix


Button for help

Anti trafficking campaign

This project was inspired by the fact that, hundreds of human trafficking victims are being transported through Serbia, to the European Union countries, daily.
Since they often travel as regular passengers in cars, we decided to reach out and help them on the road, before it’s too late.
So we created THE BUTTON FOR HELP, installed it inside the women’s restroom at several gas stations across Serbia, inviting women to think again and get help.
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