AD: Slavisa Savic

Client: CRTA

Year: 2010

www.istinomer.rs

Istinomer

Truth-o-meter

Istinomer civil activist undertaking construction and maintenance of an interactive site where you quoting, analyze, evaluate and comment on important statements of politicians and other public figures in Serbia. Statements are evaluated according to the criteria of truthfulness, consistency and fulfilling promises.
Logo is like a stamp, and slightly rotated, creates image of scale. Letter "i" is flipped letter "T", that represents "true and false" mathematics symbols.
There is a lot of lies in Serbian politics, that is why I created a pattern of cropped recognized mouths.
 
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In elections campaigns, we sticked a labels with the logo on mouth of politicians. Very powerful guerrilla campaign.
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